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creating
authentic User Generated Content
what is UGC?
User-Generated Content is any content—text, videos, images, reviews, etc.—created by people rather than brands. It's real, impactful and builds trust with consumers.
why use UGC?
authenticity is king when it comes to engaging an audience, so having a real person talk about their experience of a product will always generate a higher return than a generic brand post. Utilising UGC creators is a way to build this highly effective content type for yourself.
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